Even when your business is closed, the internet is always running. Consumers from any where in the world can find your business and find out about who you are. Giving them the chance to choose you over other competitors who are not on the web. Think of it as 24/7 advertising.  

Convenience   Chances are the majority of consumers out there have a smart phone or computer. They are going to want to search for goods or services on the internet before they check the phone book. It's also faster to do a quick Google search than flipping through the phone book, which in some cites could be rather large or have many of them.  

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